In an increasingly connected era of globalization, brands have become one of the most important assets for a country in building economic sovereignty and improving the welfare of its people. Behind every brand is a story about innovation, quality and a nation's identity.
In this context, brand extension is not just an administrative action, but is also an important strategic step for the economic progress and cultural sustainability of a nation. This article will discuss in depth the importance of brand extension for the welfare of the nation.