Trademark licensing is a strategic business arrangement that allows trademark owners to capitalize on the value of their brands by granting third parties the right to use their trademarks in exchange for royalties or other forms of compensation.
In Indonesia, where brand recognition and consumer trust play a crucial role in business success, trademark licensing offers opportunities for brand expansion, revenue generation, and market diversification. Understanding the principles and benefits of trademark licensing in Indonesia is essential for businesses seeking to maximize the value of their brands and leverage their intellectual property assets effectively.